Health Promotion Board Closes Creative And Digital Marketing Tender With No Applicants Shortlisted

Singapore's Health Promotion Board (HPB)'s pre-screening round for Innovation and Digital Marketing services has ended without shortlisting candidates due to changes in project requirements, said HPB R3 Asia Pacific Consultant.

HBB said it will issue a new pre-qualification notice to pre-select candidates for the January 2024 polls.

The revised project requirements will be included in the new notification and interested companies can access the GeBIZ portal for further details from the second week of January 2024.

Don't miss out: The Health Promotion Council calls for creative digital submissions

It follows HPB's launch of a creative and digital appeal in September last year to support integrated marketing and communications projects. According to GeBIZ documents seen by Marketing-Interactive at the time, the tender was awarded for three years under the mandated model and can be extended for another three years.

At that time, the auction was intended to be a two-stage auction consisting of a preliminary selection and a selective auction. The agency announced in September that only four pre-bid institutions should have been invited to participate in the pre-bid.

Subsequently, a tender was announced for the delivery of integrated marketing and communications projects from April 1 to March 31, 2024 for the full range of creative and digital agency services. . In the year Option 2027 to extend for a further three years until March 31, 2030.

The currently closed selection tender aims to cover strategic marketing services, creative production, social media, behavioral analytics and martech services. Details were given in the pre-bid announcement on September 14.

This comes after HPB hired global marketing consultancy R3 Asia Pacific in May last year to conceptualise, plan and execute integrated marketing and communications campaigns for HB's various healthcare initiatives.

According to GeBiz bid documents seen by Marketing-Interactive at the time, R3 Asia Pacific was asked to evaluate the effectiveness of HPB's existing marketing agency contracts, conduct a demand analysis of key stakeholders, provide industry insights and implement better solutions to help structure HPB. It's happening. Implement agency models, agency performance management, compensation models and team structures to achieve operational efficiency and profitability.

In addition to preparing specifications, price lists and evaluation criteria, HBB was also required to assist in the evaluation of tenders. They provide industry insight and guidance, facilitating the engagement of assigned marketing agencies and ensuring a smooth transition.

The contract will be valid for a period of 12 months from the date of winning the bid, and a detailed implementation schedule will be made in consideration of the bidding process in which the merger of the proposed company/s is expected. It won't be completed until March 2024, according to documents filed in March 2023 by the EPO.

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