Health Promotion Board Calls For Creative Pitch After Closing Last Tender With No Shortlists

Singapore's Health Promotion Board (HPB) has appointed creative and marketing agency to handle creative strategy, leadership, social media, omnichannel marketing and more.

According to the GeBIZ documents reviewed by Marketing-Interactive, the tender will run from June 1, 2024 to March 31, 2027, with the possibility of an extension for another three years, until March 31, 2030.

It will be a two-phase auction, which will include pre-qualification and selective bidding.

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This selection round will be the first step in the candidate selection process. Only until four Organizations that successfully pass the pre-tender qualification phase will be invited to participate as bidders in the selected phase of the bidding phase.

The selected tender will be conducted under a retainer model for integrated creative and marketing services to deliver integrated marketing and communications projects for HPB health initiatives for a period of three years, from June 1, 2024 to March 31, 2027. expand .

The portfolio includes a lead agency, creative strategy services, creative product services, social media, behavioral analytics, omnichannel marketing and marketing technology services, as well as secondary marketing resources and management services.

The chosen agency should provide thought leadership and best practices, as well as formulate data-driven marketing strategies. Must also be able to utilize target audience and behavioral insights, align with consumer trends, and provide insight into HPB's marketing efforts and educational offerings .

The agency must be able to innovate cross-functionally, leverage technology wherever possible, deliver new innovations that resonate with target audiences, and generate ideas that work across multiple channels, especially digital and social formats. Strong social media skills and good experience in SEO/SEM and UX/UI are also required.

He will also be required to design and implement omnichannel marketing to create a unified and cohesive brand experience, as well as provide market analysis and consulting guidance to create, develop and implement a robust data strategy for HPB's future needs. Omnichannel Marketing Success.

More details will be provided in the January 15 pre-bid grading statement.

The new proposal comes just days after the end of the pre-bid qualification phase for HPB's creative and digital marketing services. According to HPB's Asia-Pacific R3 submission consultant, no bidders were found due to changes in project requirements.

At the time, the company said it would issue a new prequalification in the second week of January 2024.

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