Takaful Operator Empowers Malaysians To Take Charge Of Health, Wealth

KUALA LUMPUR: AIA Public Takaful Bhd (AIA Public Takaful) is committed to helping Malaysians achieve financial security and has gone all out to help the Bumiputera segment build wealth in the post-pandemic era.

The company's CEO, Eli Aman Najas, said the newly launched Total Wealth unique solution supports clients' wealth aspirations and existing total health solutions.

“With the aim of helping people take care of their health and well-being, we launched Total Health Solutions in April 2021. With this offering, our customers get comprehensive support and guidance on how to live a healthy and active life.

"On the other hand, our comprehensive wealth solution is designed to encourage people to develop healthy financial habits and make smart investments that meet their long-term savings goals, helping them create lasting and productive wealth for their families." - announced.

According to Eli, the total health and wealth solutions together form an end-to-end ecosystem around four pillars of support (Plan Well, Live Well, Protect Well and Heal) that enable customers to lead healthy lives. And a longer, better life.

© Courtesy of New Straits Times

"We believe that health and wealth go hand in hand. Our goal is to create a comprehensive ecosystem that provides everything our customers need to achieve a better quality of life," he said in a recent statement. Interview New Straits Times.

He also said that personalized health ideas coupled with honest and professional advice have never been higher.

That's why, whenever AIA Public Takaful develops solutions, it always thinks about how its products and offerings can meet customers' health, wealth and protection needs.

"That's why 'wealth' is still important. As a leading takaful operator, we always aim to design and offer innovative Shariah-compliant plans that can support our customers even when they are not using takaful benefits."

According to the Finance Ministry, more than 6.6 million (52%) Employees' Provident Fund (EPF) members below the age of 55 saved less than 10,000 in the first half of 2022.

Of this number, 4.99 million (75%) were Bumiputera.

With the outbreak, Malaysians are increasingly disaffected and withdrawing from their pension funds and ETH, which may lead to uncertainty in the future.

These alarming statistics show that financial planning is becoming increasingly important.

© Courtesy of New Straits Times

Eli Aman Najas, CEO of AIA Public Takaful

"We know that Malaysians need a partner to help them build their future with confidence as they adapt to post-pandemic life. We are good at providing and leading solutions to ensure Malaysians have adequate health and property protection."

“So our total wealth solution fills that role well, providing the resources and support to start planning again.

“So the first step to achieving any goal is 'good planning', which is the first pillar of our end-to-end ecosystem.

"Clients can use AIA's financial planning tools, such as the award-winning Financial Health Check, available free through the My AIA mobile app and the AIA website, to help assess everyone's protection needs and assets.

"Through this digital interaction, we provide a simple and easy way for people to assess their financial situation and make a strong plan for the future."

Pillar 2 "Live Well" inspires clients to lead a healthy lifestyle through the AIA Vitality program, and Pillar 3 "Well Protect" secures their future with comprehensive savings and investment plans integrated with AIA's investment management service experience. .

“For example, our latest investment-linked “A-Life Legacy Beyond” not only provides six-fold protection through Hibah, but also rewards our customers for financial discipline with Gasi's enhanced features and wealth management benefits.

“On the other hand, our A-Enrich Rezeki Family Takaful is designed to help our customers grow their savings and enjoy investment benefits through the plan's investment-related features.

"To not only help clients maximize long-term returns, we added a new investment-linked fund in June, A-Dana Strategy Dynamic, which provides exposure to foreign stocks and is domestic Sharia compliant," he said. . Proclaim.

In the fourth and final foundation, Wellness, Eli explains that clients are well supported in their medical journey when they are ill.

"We provide our customers with access to quality healthcare through our extensive network of hospitals, clinics and offer personalized healthcare services from diagnosis to treatment," added Ely.

Complementing this comprehensive offering, the Takaful team of over 14,000 life planners not only helps Malaysians achieve their hopes and dreams, but also inspires people to live healthier and healthier lives.

"We don't see our agents as life planners, rather we have mandated our agencies to embrace the new role of HLBL partner for our clients," he said, referring to the "Healthier, Longer, Better Life" acronym. .

"We hope our life planners lead by example. Achieving the designation means they are not only trained to provide professional financial advice, but trained to guide and inspire our clients in what HLBL living is all about," he said.

This change in agency thinking is the main driving force behind the AIA Public Takaful Employment Agency. Every third Takawal agent in the country is from The Hague.

Elim's mission to stay ahead of the competition in AIA Public Takaful, one of its key attributes is its commitment and expertise beyond protection.

Traditionally, Takaful operators focus only on protection, but AIA Public Takaful aims to break away from this model.

"We have been serving Malaysians for more than a decade and are committed to our goal of being there for our customers, not just that day, but helping them live their lives to the fullest every day." He said

To learn more about AIA Public Takaful's global health and wealth solutions, visit the website .

© New Straits Times Press (M) Bhd

Implementation of CCPT (Morning Session: 19 January 2022)